Anchor text is the text on the web page that if clicked will take us to another place, might particular location on the same page, be another page on the same website, or a page on another website. In general, the form of anchor text in blue text and underlined. If we move the mouse over the text, the cursor shape will change.
If the click will lead us to another location. With the sophistication of web development technologies, the text in blue and underlined is not a benchmark anymore because there are techniques that can control the appearance.
Anchor text is one part of the technique seo on-page optimization, content optimization is applied to raise the ranking in search engines
In tutorial SEO techniques using keywords as anchor text is obligatory. The important thing is the anchor text of its use allows us to get two benefits at once from the keywords we choose. When search engine crawlers to read the anchor text in web pages,SE crawl will detect that the text contains links. Gives an indication of these links to search engines about the content of the targeted page and its relevance to the page where the anchor text is located.
So if we use the keywords in anchor text, we will get two benefits for the page ranking keyword anchor text where it belongs, and keywords for the page ranking purposes.
usually are widely used as CLICK HERE or DOWNLOAD HERE etc, now try aja use the keyword or all of the address example E-BOOK FREE SEO or GET A SEO BOOK in www.E-SEO.COM, so make a clear ANCHOR TEXT possible to produce more number of index in GOOGLE.
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